Monday, June 9, 2008

Web 2.0 Tool for Competitive Analysis

In my quest to understand the market and do some competitive analysis, I found 2 great new tools that make competitive analysis a breeze.  Both are from the same company.

The first is call Competitious and is their first effort at a web 2.0 competitive analysis.  The second is their GA product call RivalMap.  I started using Competitious and then found RivalMap via their blog after 8 hours of importing data.  Luckily RivalMap has a simple conversion tool. 

RivalMap allows you to add your competitors, their products, etc.  You can also add RSS feeds, a wiki for each and you can build a complex competitive feature comparison.  Finally, it also enables uploading of files and SWOT analysis.  There are multiple versions, based on number of users and file space, but the basic version is free.  The most expensive version is $199/month for 25 users and 30GB of storage.  Above that is an "Enterprise" version.  Not too bad if you ask me.


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